Over the decades the research ideas have become more intricate (as expected) and consequently, more expensive. Therefore, to carry out justified research, a scientist needs to jazz it up with fancy buzzwords and high-sounding goals. Otherwise, it falls flat, and therefore, there is no funding for it. On the other hand, somewhere down the way, we (scientists and science administration) seem to have forgotten that research is mostly boring laborious repetitive jobs to reproduce and re-evaluate observations. Therefore, the first thing to be discarded along the way has been the due rigor of the work.